For the activation of our Barbarians sponsorship we needed to engage on three levels – the public, media and internally within MasterCard. As one of the most respected and well liked characters in rugby, Will was the perfect choice and was an outstanding asset to have on board. He delivered a consistently high level of energy, enthusiasm and professionalism; whether hosting, speaking, appearing on match day, talking to the media or fronting our Be Number 23 competition. It was a pleasure to work with him, and his easy engagement with fans and media was invaluable in delivering on our sponsorship.

Will epitomises all that is good about the game of rugby and his synergy with Canterbury is uncanny. As a popular and charismatic leader, he is true to the sport exuding enthusiasm, motivation and experience at all levels. He is a great asset to have on the team, working with us in a variety of capacities to enhance the global promotion of the brand.

Brand Partners Include:

• Canterbury
• Betfair
• J.P. Morgan
• Land Rover
• Aviva